Creating, Evaluating, and Marketing Programs with Renee Raney

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Renee Raney loves her job. She is the Parks Operations Supervisor of Events for Cheaha State Park. Each and everyday, people travel to the park to participate in the unique programs and activities the park offers.

Whether its “Hammocking 101, the “Women’s Wilderness Weekend,” or the countless other outdoor programs, Renee is behind the scenes making sure that the variety and quality of programs is the best it possibly can be.

She instills her own love of nature in all of the work she does, which is evident to the 36,000 Facebook followers she helps engage on social media. Sometimes she shares recipes for herbal tea, other times she tells a story of a park guest who had an interesting experience.

Most of the followers know her by name and it’s easy to know why. She’s in tune with the community, and has the skills and experience to create and market programs to suit their desires. She makes it look easy.

In reality, many programmers in the field of parks and recreation know that creating a new program can be downright challenging. Beyond developing the idea, the supplies, the staff needed, and the outcomes, you also have to prove that it’s a valuable program to pursue. Renee has developed her own evaluation tool that measures the success of the program (and regularly sees a 600% learning increase!).

To say I was impressed with this tool was an understatement. Then, when Renee mentioned that her program plans look like a movie script, it all made sense.

She’s the director. The staff are the actors. And all of the community is the audience. I can bet that they’d give her a standing ovation for the incredible work she’s doing at Cheaha State Park.

Talking to Renee was like talking to an old friend. I hope you feel the same way when you listen to the podcast.

“Be as perceptive of your audience as you can be. Be real.”

Renee is Raising the Bar…

  • by being data-driven.
  • by creatively using her skills to improve her organization.
  • by being in tune with her community.
  • by authentically sharing her story.

In this episode, you’ll learn:

  • The path Renee took to get to the job she loves
  • How to try new program ideas when there isn’t a proven concept
  • The unique way that Renee is able to track success in programs
  • How Renee manages to engage 36,000+ followers on Facebook


Quick Tips on Social Media from Renee:

  • Each day, schedule hourly Facebook posts for the next day
  • You can post the same things multiple times but there’s a trick to it; remember that there’s a different audience at 9am than at 8pm
  • Bring a personal touch to your comments; put your name behind it if you write it.
  • When promoting an event, create a specific Facebook event page. Then, promote this event 10+ times, exchanging the photos of team
  • If someone shares your post, always comment and say “thank you”

“When you post about success and optimism and the beauty of natural resources and the incredible staff that are keeping it in operation… it’s a win-win.”

Links:

Cheaha State Park Facebook Page
Cheaha State Park Website
Alabama State Park

Cheaha State Park is promoting natural resource conservation, outdoor recreation, environmental education, wellness, community, and partnerships in a way that all of those interconnect for the improvement of the individual’s experience and the community’s perception of the park.



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